Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O
P | Q | R | S | T | U | V | W | X | Y | Z | ALL
B |
|---|
 | Bus 25 - Video Case 4 | |
|---|---|---|
 Bus 25 (Small Business Management) Video Case Rosita Richards Mr. Kam Vento Business 25 April 22, 2007 Video Case # 4 – Auntie Anne’s For an individual with an entrepreneurial spirit, an Auntie Anne’s franchise may not be a good choice for a small business. Most entrepreneurs value independence and the ability to make their own decisions as a top priority. Anne Beiler, owner and founder of Auntie Anne’s, has a definite mission and philosophy when it comes to the way her business will be run. Those who wish to own a franchise must adhere to this mission and philosophy or they will not be granted a franchise. Only one in five hundred individuals are allowed to buy a franchise. Anne Beiler’s philosophy includes giving to others as a top priority. Other goals are putting people above profits, seeking to understand people before being understood and bringing love into the workplace. According to her philosophy, making money is not good enough. One must start a business with a greater purpose and success will follow. Jonas Beiler, co-founder and spouse of Anne, stated that becoming a franchise evolved naturally during the growth of their business. With seven stores at the beginning of the firm’s founding, he and Anne were “running themselves ragged.” At one point, they considered allowing venture capitalists to buy a portion of the company. However, they found an “angel” in a chicken farmer who allows them to borrow as much capital as they need to adjust their business needs. John advised that franchises don’t need a lot of capital, and when they do sell a license for a franchise, it increases their cash flow to take care of their requirements. At one point, they worked with Francorp, a franchise consulting firm that drew up an official franchise agreement that legally protects Auntie Anne’s (franchisor) and the individual franchisee. Anne Beiler believes in the importance of protecting all of the people in her company, franchisor and franchisee alike. Auntie Anne’s franchises are in high demand. The product, primarily the pretzel, is of high quality. Anne herself stated that she is not a sales person; people call to inquire after they taste the product. Her integrity in the business community also leads to a desire in others to share in her vision: putting people first. | ||